This warrants reposting. A few years back, we were seeing a lot of stories in the mainstream media suggesting that high soy consumption could put you at risk for breast cancer, amongst a host of maladies. Most of the news agencies (even Fox) have since recanted, deferring to a litany of peer-reviewed research of the kind Zen Habits cites. Unfortunately, they seem to have inadvertently made a lot of two-drink experts (you know, they kind of person who becomes an expert on everything once he gets two drinks in him) with their initial misstep. As we all know, the best way to send them sulking back to the bar is to arm yourself with information.
I won’t allege any sort of media conspiracy to turn people off healthy food and onto meat and dairy; the media mirrors the United States’ obsession with finding some kind of perfect nutritional formula to make our bodies run at mythological efficiency. The media, in their ever frantic scramble for eyeball hours, seem to have seized upon a meme planted by the Weston Price Foundation in spite of WPF having been roundly and repeatedly discredited as purveyors of pseudoscience.
We live in an unprecedented age of information sharing. It’s never been easier for any old yahoo with a library card to, oh I don’t know…let’s say, start a blog to deflate a would-be demagogue through elementary fact checking. That’s why it’s such a shame how many people are willing to cede instant credibility to any soundbite followed by a citation. It may make a good conversation piece at parties or it may make your viewers stare at the screen just long enough to see the first few seconds of the commercial break, but it can’t be the groundwork for an intellectually honest conversation about issues that matter. If we take questions of sustainability, food justice and animal rights seriously, then we need to make a serious effort to educate ourselves. That involves doing primary research and not simply relying on syntheses by authors who support opinions we already hold. Like they say at l’Académie Française: “get off of Wikipedia, I’ll see you in the stacks!”1
1Nobody at l’Académie Française has ever said, written or thought this. You see why it’s important to check footnotes?